My Story: From the Food Production Line to Aviation Marketing

I recently had the honor of being a guest on The UnFair Advantage podcast, and it was one of those conversations that made me reflect on just how unconventional my journey has been.

When I tell people I went from working on a food production line at Tyson Foods to running a specialized aviation marketing agency, I usually get some interesting looks. But that’s exactly what makes the story worth telling.

In this episode, I sit down with the host to talk about the winding path that led me to founding Right Rudder Marketing. We dive into how my background as a certified pilot and programmer gave me a unique perspective on the aviation industry—and how I used that “unfair advantage” to build something meaningful.

What We Talk About

The conversation covers a lot of ground: the early days of figuring out this whole agency thing, why I’m so passionate about treating our team like family, the challenges of carving out a niche in a competitive market, and some practical insights about networking and building a remote team.

But more than anything, it’s about perseverance and adaptability. It’s about taking what others might see as an unusual background and turning it into your superpower.

Why You Should Listen

If you’re an entrepreneur, marketer, or anyone curious about building something from scratch in a specialized industry, this episode offers real talk about the journey. No fluff—just honest insights about what it takes to go from an idea to helping flight schools across the country grow their businesses.

Listen to the full episode here

Let me know what you think after you listen. I’d love to hear your takeaways.