Solid Ground Aviation

Right Rudder Marketing is proud to welcome Solid Ground Aviation as our newest partner.

Solid Ground offers FAA-compliant, simulator-based flight training in the Washington D.C. and Baltimore region. Their approach is grounded in accessibility, safety, and efficiency—delivering cost-effective, weather-proof pilot education for students across Maryland and surrounding communities. Whether you’re just beginning your aviation journey or building time for advanced ratings, their ground school and sim-focused programs create a smart, structured path to success.

A Shared Vision for Smarter Flight Training

When we first connected with the Solid Ground team, it was clear they weren’t interested in the status quo. Like many of our clients, they wanted something more: better student communication, better lead conversion, and better digital systems to support their growth. They were already earning praise for their strong local presence and quality instruction. Now it was time to align that operational excellence with a marketing engine that scales.

Our kickoff included:

• A full website audit and upcoming rebuild on Astro for lightning-fast performance
• Conversion rate optimization for Discovery Flights and lead funnels
• Local SEO strategy centered around Baltimore, D.C., and surrounding Maryland suburbs
• CRM migration and automated student nurture workflows
• Paid ad strategy tailored for high-intent search traffic

From Good to Great: Building Systems for Growth

Solid Ground’s leadership understands that flight training is a relationship business. Their CFIs and instructors are personally invested in each student’s success, and they wanted their digital presence to reflect that same level of care and professionalism. Together, we’re building:

• A more personalized onboarding experience for new prospects
• A content marketing plan that highlights instructor expertise, student stories, and the benefits of sim-based training
• Google Business Profile optimization and reviews strategy
• Backend reporting dashboards for tracking lead-to-enrollment performance

Why It Matters

Flight schools like Solid Ground are the future of this industry: lean, focused, and unafraid to invest in tools that drive long-term success. They are proof that you don’t need dozens of airplanes or 100+ students to run a serious flight academy. What you need is:

• Operational clarity
• Smart, trackable marketing
• A team that actually cares

Welcome to the Right Rudder network, Solid Ground. Let’s build something worth flying toward.

Want to join a growing network of high-performance flight schools? Schedule a call with Right Rudder Marketing or email me directly at [email protected].